A selling career is indeed very rewarding. As a matter of fact, in many U.S surveys conducted to find out who among the many different professionals working in the U.S, brought home the biggest take home pay, salesman always came out on top as biggest money-earners.
Selling is not only order-taking. A salesman’s work is not limited to just getting the order. More importantly, he must get involved in the movement of his products from the store to the ultimate consumer. He must help in getting that product to fall into a housewife’s shopping basket or supermarket cart. When a salesman acts to have his company products, located in bottom shelves, transferred to better shelf spaces ,when he orders the helpers to wipe clean his displayed products, when he installs posters and price tags to attract customers- what he is really doing is to make it easier for the ultimate consumer to decide to buy the product. This is what we called merchandising.
